Engagement

We use strategic, valuable content to engage your audience & create meaningful interactions overtime. In today’s world, we see about 6,000 messages per day, remembering about 4 of them. Clearly, people don’t like to be sold to, so how are we supposed to reach buyers? For starters, we must keep in mind that just because people don’t like marketing doesn’t mean they aren’t making purchases. So, we must reach potential buyers in a different way. That’s where engagement marketing comes in.

Highly targeted – Target certain demographics, geographies, interest groups, or people who are actively searching for your products and services rather than to broad audiences.

Measurable – Your campaigns can be accurately measured to ensure that they produce a positive ROI. In addition, we measure the performance of certain aspects of your campaigns such as which ad copy and creative is most effective, which target audience responds the best and to which ads, and which specific keywords are producing and which are not.

 

Cost Effective – Most online advertising is bought on a pay per click basis, so you only pay when someone is genuinely interested and clicks on your ad, rather than paying for ad impressions or circulation.

We offer the following engagement services:

Display Advertising | Social Advertising |  Email Marketing 

Conversion driven

It’s not enough to just engage customers, you also need to drive them to desired behavior such as direct sales and leads.  Our digital marketing services provide very effective direct response channels, are highly traceable and open to optimization.  The following are a few of the advantages of digital conversion channels.

 

Capture Existing Demand – Reach potential customers at the exact moment when they’re looking for your products and services. In marketing, this is often considered the “low hanging fruit”.

Measurable – Your campaigns can be accurately measured to ensure that they produce a positive ROI. In addition, measure the performance of certain aspects of your campaigns such as which specific keywords are producing and which are not.

 
 

High ROI – Conversion focused channels typically have the highest return on investment of any type of marketing.

We offer the following inbound marketing services:

Search Advertising | Local Advertising | Retargeting | Conversion Rate Optimization | Search Engine Optimization

Advocate

Digital provides strong channels for strengthening your client relationships and creating brand advocates.  Word of mouth has long been considered the most powerful form of marketing, but this is only becoming more the case with customers sharing their experiences faster, more frequently, and to a larger audience over social media.

 

Build credibility and trust – Customize and target messages to address your customers needs and concerns, thereby building greater credibility and trust.

 

Cultivate relationships – Move past the sale and increase product satisfaction, repeat purchase, and referral business.

 
 
 

Create brand advocates – Brand advocates (also known as Promoters) are important representatives of your brand, providing positive word of mouth and also standing up for your brand when detractors attempt to discredit it.

We offer the following advocacy services:

Social Media | Email Marketing | Retargeting

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